The Collectable Swiss Motorsport Watch Co. Is a renascence for us. (The Bradleys) We are an old family of jewellers and dealers in sporting guns and luxury goods. We are re entering the trade after decades of involvement in the hospitality industry. We are now dedicated to showcasing the finest in Swiss motorsport horology. With years of experience and renewed enthusiasm our team is  offering unparalleled expertise and access to what we hope will be a  prestigious collection of collectible watches that cater to the discerning tastes of enthusiasts and collectors alike.

Glen Bradley 
CEO of SMWC

The Swiss Motorsport Watch Co. Is very much a family affair with traditional family values. A British Born and bred venture you can rely upon. Established by Glen & Jane Bradley October 2024. 

SMWC on tour in Monaco 24

Stood or sat on the most famous bend in the world. The Fairmont Hairpin at Monte Carlo. An amazing experience for any lover motorsport

Background

Our family has a long history in the luxury goods market. My brothers and late father ran two successful Jewellers and pawn broking and fine watch retailing businesses in the heart the historic market town of Chestefield.

Where to find us and how to contact us
Note: We are an on-line business so for the fastest response please email us at swissmotorsportwatchco@yahoo.com

Business Verified on Google 

We may buy & sell exclusively on-line, but we operate from a UK "brick & slate" head office to give our customers complete peace of mind. There is always a door you can actually knock on. 

Our Mission Statement

"At the Swiss Motorsport Watch Co.  We aim to create a safe place for lovers of fine Swiss motorsport watches to purchase their dream used watch with confidence and peace of mind. Free from the scourge of scammers, fakes and super clones. We aim to achieve this by developing a world leading customer service, sourcing only great examples and subjecting them to a thorough verification process and offering them for sale with a guarantee of authenticity and a twelve month warranty." 

WE LUV TISSOT

At the Swiss Motorsport co. We Love TISSOT. This often overlooked Swiss maker has been producing quality time pieces from Le Locle since 1853. They have a long and established presence in world rallying and formula one. Sponsoring winning teams in both. In recent years the high end maker have been staunch supporters of Moto GP.

The PR range or Precise & Resistant was originally designed to be just that. Tough and reliable for the stages of world rallying.

 

Being first and still available as an automatic the PRS 516 is now available with a quartz crystal movement, This makes this iconic watch much more affordable. There is often around £1000 difference between comparable aged models.  The mechanical variants often have a glass display back, pictured right.

In 2022/23 Tissot at last entered the top ten list of Swiss makers, knocking out the giant IWC. Finally taking their place at the top table. 

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